I think Joe has got it very right here.
The value of the return against the investment required is far too small
for all those corporations still using "slash and burn" tactics to trim
operating costs. It is indeed the public that the Kyokai needs back in
droves,
and nothing that the "geniuses" at Dentsu have come up with will do
anything on that score.
If my recollection is correct Dentsu usually charges anywhere between 25
and 30 percent for its "services" - to use that term loosely - so it is
easy to see who the winners would be IF there are any companies out
there who are as stupid as the current Kyokai leadership and fall for
it. But I doubt there are very many of them - the really stupid ones
have long since vanished.
Greg Lund
Japan Access Corporation
Brisbane Australia
(but currently in Hokkaido)